What are Google Ads & how do they work?
You know those ad links you see at the top of a Google search page? Those are Google ads. If you want to appear at the top of the page when people are searching for businesses like yours, you can, you just have to pay a small fee whenever someone clicks.
Pay-per-click Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website, right at the time those people are actually searching for services like yours. Best of all, because you’re only charged when someone clicks on your ad, it means you can measure the effectiveness of this advertising method accurately and confidently. Bang for buck it’s one of the most cost-effective online advertising options out there.
The key to a successful Google Ads campaign is the way it’s managed. Our Google Ads team has 10+ years of experience building and optimising campaigns. From researching the ideal keywords to outlining the right bid price strategy, our team will work their magic on your account!
Did you know?
More than 2.3 million searches are performed on Google every second and almost all search results now include pay-per-click ads – PPC for short!
Why should I use Google Ads?
- What business isn’t competing to appear near the top of the Google search page? Well, the Google Ads platform gets you there quickly and efficiently, so you can grow your business rapidly.
- If prospective clients are searching for products or services you offer, you want to be the first business they see. Google Ads gets you in front of those customers so you can generate more enquiries and turn them into sales.
- Businesses, especially smaller, local ones, need to get a good return on any marketing investment. With Google Ads, you only pay for actionable results, such as clicks through to your website, phone calls or increased in-store visits.
- With Google Ads your online visibility can skyrocket from zero to hero on the world’s leading search platform. This means instant access to more qualified leads, and create sales opportunities in an instant.
Here’s how a PPC Campaign works…
Our team of PPC experts know how to create and optimise campaigns for growth. We won’t waste your money on trial and error – we already know what does and doesn’t work! We’ll sort your account structure, evaluate your keywords and look for better opportunities, design compelling ads, and more.
Our PPC experts undertake in-depth analysis to ensure your campaign content is enhanced to relentlessly drive relevant (and quality!) visits to your site.
To ensure your PPC campaign is achieving the best results possible, we monitor its performance regularly. We also assess and analyse the performance of other advertisers to identify where we are succeeding and to uncover missed opportunities. We use these findings to continuously tweak and improve your campaign.
You Deal With Enquiries
Entrusting us to deal with getting you found online leaves you free to focus on turning those enquiries into customers!
We’re pretty good, but don’t just take our word for it!
Here’s one of our many five star reviews…
“I used a digital agency for years and, in hindsight, having experienced working with Local Insights, that digital agency was poor!
The guys at Local Insights do what they promise. They keep me updated along the way, and their strategies have generated impressive results. I’ve been working with Local Insights for 6 months now, and in summary, I pay half of what I used to on my Google Ads and they generate twice as much traffic. It’s transformed my business. Enough said!
Business Owner – A Flooring Boutique
…and no wonder they’re happy!
- 66% reduction in cost per click!
- 165% increase in click through rate!